Omny Studio is now offering consumption analytics on clip plays through website widgets and custom mobile apps. This means you can now see how people are listening to your show, and for how long. This document will take you through how our consumption analytics work and what each section means.
To view the consumption analytics for a clip, click on the clip anywhere in Omny Studio and go to the "Consumption" tab. Navigate to either "Web players" or "Mobile apps" depending on what you'd like to view the analytics for.
The "Verified plays" section lets you know how many times the clip has been played through our embeddable widgets. If you hover over the green line graph underneath the total number with your mouse, you'll see how many plays occurred on each day.
Average time spent listening
This is the average amount of time that each verified play lasted for. In other words, it's the average amount of the clip that was heard by a listener. Multiple plays of the same portion of the clip are only counted once.
Here you can see which parts of the clip were listened to. If you hover over the graph with your mouse, you'll see what percentage of the verified plays heard that particular part of the clip.
Start at graph
Here you can see where people started listening to the clip, so you can see at a glance how many listeners have heard the clip right from the beginning. Hovering over the graph with your mouse will show you the exact time stamp and how many people listens began at that point.
Click on "Dropoff" and you'll be brought to the orange drop-off graph. This section shows you how many of the verified plays stopped listening at particular times. Using this graph you can monitor which parts of a clip have successfully held a listener's attention, whether your opening is strong enough to hook listeners in, or whether your listeners didn't like that joke about the zookeeper, the software engineer and Kim Kardashian walking into a bar. (But honestly, why wouldn't they? It's a classic!)
Again, you can hover over the graph with your mouse to see the timestamp of that section and how many listeners dropped off at that point.
The "Skips" graph shows where listeners have started to skip through the audio. This allows you to see whether there's any part of your show - for example, host-read ads - that listeners are regularly skipping over. Hovering over the graph at different points will show you the exact time stamp and how many verified listeners have skipped from that position.
"Summary" gives you an overview of how much of the clip people listened to. So, looking at the summary of our example clip:
We can see that 54% of people played more than 25% of the clip in total, 49% of people kept listening and played more than half of the clip, and so on until we get to the 8% of listeners who played the clip all the way through.