The Shared listeners tool allows you to compare and contrast the listeners across two or more programs or networks to find how many listeners are unique and shared across the selected programs or networks.
Note: This tool uses the listener metric as defined by the IAB with an estimation algorithm with an accuracy of 99%. Due to the changing nature of IP addresses, the listener metric is not a perfect metric and may be less accurate for queries with longer date ranges. Learn more about the analytics methodologies used in Omny Studio here.
You can watch a walkthrough of the tool here:
Accessing the Shared listeners tool
Open the analytics page of the program or network you want to compare. Click “Shared listeners tool” in the “Tools” section.
Using the Shared listeners tool
Click “Select programs (or networks) to compare” and select one or more (up to a maximum of 20) “comparison” programs (or networks) to compare against the source program (or network) that you are viewing.
You can only view the shared listeners between your source program (or network) and other programs (or networks) that you have ‘view analytics’ access for. Learn more about user management here.
You can select a custom date range to include downloads for. This date range is in the user's timezone, as taken from browser settings.
Note: You can hover over the values in the table for a tooltip which explains each metric in an easy-to-read sentence. For example:
Summary comparison chart
The tool shows a chart with the following metrics of the source program (or network):
Unique listeners: The number and percentage of listeners that have only downloaded the source program and none of the selected comparison programs (or networks).
Shared listeners: The number and percentage of listeners that have downloaded an episode from both the source program (or network) and one or more of the comparison programs (or networks).
Detailed comparison table
The tool includes a table that includes key metrics of the source and comparison programs (or networks):
Shared listeners: The number of listeners of the comparison programs (or networks) that also downloaded from the source program (or network).
% Shared: The percentage of listeners of the comparison programs (or networks) that also downloaded from the source program (or network).
Unique listeners: The number of listeners of the comparison programs (or networks) that did not download from the source program (or network).
Total listeners: The number of listeners of the programs (or networks) in the specified date range
Downloads: The number of downloads of the programs (or networks) in the specified date range