When enabling TTags support for your Omny Studio programs, additional metadata will be included with each download as custom Triton tags or TTags. This means that you can target a single clip or a group of clips with a particular tag.

To activate TTags, you first need to check that it's been enabled under program settings - monetization here: 

Once it's been activated, custom TTags are generated for each clip. To see an example of the TTags that will be sent for a clip, you can see it on the clip details page.

Omny Studio generates the following TTags for each download request:

  • omny_clip_id - the ID of the clip
  • omny_clip_title - the title of the clip
  • omny_program_name - the name of the parent program
  • omny_program_slug - the slug of the parent program
  • omny_network_name - the name of the parent network
  • omny_organization_id - the ID of the parent organization
  • omny_playback_source - where the clip is played from, it can be either "podcast" for an RSS player or "embed" for an embed player
  • omny_clip_tag - the tags of the clip
  • omny_playlist_id - (if the clip is served from a playlist) the ID of the playlist
  • omny_playlist_title - (if the clip is served from a playlist) the title of the playlist

Please note: we recommend using the program slug over the program name to ensure there are no spaces in the targeting parameter and the resulting mp3/rss feed.

Read the Triton TAP user guide to learn about how to configure targeting rules based Triton TTags.

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