When enabling TTags support for your Omny Studio programs, additional metadata will automatically be included in each download URL as custom Triton tags (TTags). This means that you can target a single clip or a group of clips with a specific custom tag.
Note: when adding custom Ttags to a URL, you must use a key:value pair format. For example if you'd like to identify a listener as a premium user via Ttags, you can use
?ttag=user-status:premium at the end of the download URL.
To activate TTags, you first need to check that it's been enabled under program settings - monetization here:
Once it's been activated, automatic TTags are generated for each clip. To see an example of the TTags that will be sent for a clip, you can see it on the clip details page.
Omny Studio generates the following TTags for each download request:
omny_clip_id - the ID of the clip
omny_clip_title - the title of the clip
omny_program_name - the name of the parent program
omny_program_slug - the slug of the parent program
omny_network_name - the name of the parent network
omny_organization_id - the ID of the parent organization
omny_playback_source - where the clip is played from, it can be either "podcast" for an RSS player or "embed" for an embed player
omny_clip_tag - the tags of the clip
omny_playlist_id - (if the clip is served from a playlist) the ID of the playlist
omny_playlist_title - (if the clip is served from a playlist) the title of the playlist
omny_program_tag - a custom field for tagging groups of programs
Please note: we recommend using the program slug over the program name to ensure there are no spaces in the targeting parameter and the resulting mp3/rss feed.
You can also optionally add your own custom Ttags to the download URL, these will be included with the automatic Ttags listed above.