Skip to main content
All CollectionsMonetizationTriton TAP
Using Triton Tags (TTags) for advertising targeting (Triton TAP customers only)
Using Triton Tags (TTags) for advertising targeting (Triton TAP customers only)
Sharon Taylor avatar
Written by Sharon Taylor
Updated over a week ago

When enabling TTags support for your Omny Studio programs, additional metadata will automatically be included in each download URL as custom Triton tags (TTags). This means that you can target a single clip or a group of clips with a specific custom tag.

Note: when adding custom Ttags to a URL, you must use a key:value pair format. For example if you'd like to identify a listener as a premium user via Ttags, you can use ?ttag=user-status:premium at the end of the download URL.

To activate TTags, you first need to check that it's been enabled under program settings - monetization here: 

Once it's been activated, automatic TTags are generated for each clip. To see an example of the TTags that will be sent for a clip, you can see it on the clip details page.

Omny Studio generates the following TTags for each download request:

  • omny_clip_id - the ID of the clip

  • omny_clip_title - the title of the clip

  • omny_program_name - the name of the parent program

  • omny_program_slug - the slug of the parent program

  • omny_network_name - the name of the parent network

  • omny_organization_id - the ID of the parent organization

  • omny_playback_source - where the clip is played from, it can be either "podcast" for an RSS player or "embed" for an embed player

  • omny_clip_tag - the tags of the clip

  • omny_playlist_id - (if the clip is served from a playlist) the ID of the playlist

  • omny_playlist_title - (if the clip is served from a playlist) the title of the playlist

  • omny_program_tag - a custom field for tagging groups of programs

Please note: we recommend using the program slug over the program name to ensure there are no spaces in the targeting parameter and the resulting mp3/rss feed.

You can also optionally add your own custom Ttags to the download URL, these will be included with the automatic Ttags listed above.

Did this answer your question?