Third-party impression tracking URLs support a number of macros which can be dynamically updated by the ad server during delivery.

Supported formats

@MACRO@
%%MACRO%%
${MACRO}
[MACRO]

Supported macros

Podcast Content Macros

Macro Name

RSS Field

Description

Example Value

c.series-title

channel/title

Content series title.

Small Town Murder

c.series-type

channel/itunes:type

Content series type
Valid values: "episodic" or "serial."

episodic

c.itunes-cat

channel/itunes:category

Podcast category.

Arts

c.itunes-subcat

channel/itunes:category/itunes:category

Podcast sub-category (first one defined).

Books

c.episode-season

channel/item/itunes:season

Season number.

1

c.episode-number

channel/item/itunes:episode

Episode number.

232

c.episode-title

channel/item/itunes:title ELSE channel/item/title

Episode title.

#232 - A Strange Way To Torture - Laurel, Delaware

c.episode-url

channel/item/enclosure/url

Episode origin URL mapped from enclosure URL.

https://omny.fm/shows/small-town-murder/232-a-strange-way-to-torture-laurel-delaware.mp3

c.episode-type

channel/item/itunes:type

Type of episode
Valid values: "full", "trailer", or "bonus."

full

c.pubdate

channel/item/pubdate

Publication Date.

Tue, 28 Sep 2021 22:01:00 +0000

c.episode-id-raw

channel/item/guid

Episode unique ID (from RSS feed) - max 1024 characters.

97095c68-aa62-40dc-930b-adb100c34ec8

c.episode-id-rss

channel/item/guid

Episode unique ID (from RSS feed) - hashed.

efb909f5beceae6e9bae7270d132b2585fbc1ac39fef50db55df3f2528ce34f0

c.episode-id-triton

---

Episode unique ID (Triton-generated).

893583-a53e9705a731ef20ed0401ae8fd7b9890bc2055b65c669bdeceab08b61f678b8

Other Supported Macros

Macro Name

Description

Example Value

Inventory Macros

CAMPAIGN_ID

The numerical ID of the campaign.

884461

PUB_ID

The numerical ID of the publisher as assigned by Triton Digital.

5679

PUB_NAME

The name of the publisher.

BLORK_RADIO

STATION_ID

The numerical ID of the station as assigned by Triton Digital.

12345

STATION_NAME

The name of station.

KSADFM

Listener Macros

AD_ID

The mobile advertising ID (iOS or Android; i.e., an IDFA or AdID).

COOKIE

The Triton Digital Cookie ID.

GAID

The Google Advertising ID (Android devices).

IDFA

The Apple IDFA (iOS devices).

IP

The IP address of the device.

USERAGENT

The User-Agent header of the device.

Transient Macros

CACHEBUSTER

A random string for cache busting.

RANDOM

A random string for cache busting.

TIMESTAMP

Unix timestamp in seconds.

Player/Listener Macros

Macro Name

Description

Example Value

p.dma

Listener DMA

501

p.country

Listener country

US

p.region

Listener region (such as US state or Canadian province)

or

p.city

Listener city

portland

p.msa

Listener MSA (See Tap Explore MSA Usage Note)

5600

p.ttag

Custom targeting tag (can be a comma separated string)

foo,bar

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