Third-party impression tracking URLs support a number of macros which can be dynamically updated by the ad server during delivery.

Supported formats

@MACRO@
%%MACRO%%
${MACRO}
[MACRO]

Supported macros

Inventory Macros

  • CAMPAIGN_ID The numerical ID of the campaign; e.g., 884461.
  • STATION_NAME The name of program

Listener Macros

  • IP  The IP address of the device.
  • USERAGENT  The User-Agent header of the device.

Transient Macros

  • CACHEBUSTER  A random string for cache busting.
  • RANDOM  A random string for cache busting.
  • TIMESTAMP  Unix timestamp in seconds.
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