Third-party impression tracking macros

Third-party impression tracking URLs support a number of macros which can be dynamically updated by the ad server during delivery.

Supported formats

@MACRO@
%%MACRO%%
${MACRO}
[MACRO]

Supported macros

Inventory Macros

• CAMPAIGN_ID The numerical ID of the campaign; e.g., 884461.

• STATION_NAME The name of program

Listener Macros

• IP  The IP address of the device.

• USERAGENT  The User-Agent header of the device.

Transient Macros

• CACHEBUSTER  A random string for cache busting.

• RANDOM  A random string for cache busting.

• TIMESTAMP  Unix timestamp in seconds.