IAB advertising category separation
Sharon Taylor avatar
Written by Sharon Taylor
Updated over a week ago

Note: Omny Campaign Manager was deprecated on June 30th, 2023. Reach out to Support if you have any questions or need assistance.

OCM uses the advertiser’s IAB category to perform “competitive separation” or “competitive exclusion”. This blocks multiple advertisers/brands that are competitive with one another from being served in the same ad marker when multiple ads are configured for one marker.

Setting Advertiser Category in OCM

When creating a new advertiser, you can set the IAB category as seen below.

The unique combination of the category and sub-category need to be matched by another advertiser for category separation to occur. 

i.e. IAB13 - Personal Finance + IAB13-2 Credit/Debt & Loans is ONE category and competitive separation will only be performed if another advertiser has that unique IAB combination assigned as well.

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