IAB advertising category separation
Melanie Lahouratate avatar
Written by Melanie Lahouratate
Updated over a week ago

Note: Omny Campaign Manager will be deprecated on June 30th, 2023. Please ensure you have downloaded your campaign reports before that date, as you will no longer have access to campaigns. Reach out to Support if you have any questions or need assistance.

OCM uses the advertiser’s IAB category to perform “competitive separation” or “competitive exclusion”. This blocks multiple advertisers/brands that are competitive with one another from being served in the same ad marker when multiple ads are configured for one marker.

Setting Advertiser Category in OCM

When creating a new advertiser, you can set the IAB category as seen below.

The unique combination of the category and sub-category need to be matched by another advertiser for category separation to occur. 

i.e. IAB13 - Personal Finance + IAB13-2 Credit/Debt & Loans is ONE category and competitive separation will only be performed if another advertiser has that unique IAB combination assigned as well.

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