You can attribute and track download playback destination "source" from custom players, apps or websites by specifying a
utm_source URL parameter value on the MP3 download URL, embed player URL or Omny.fm web player URL.
Supported custom sources
Omny Studio supports up to 5 custom download sources with the following (case insensitive)
Note: The values do not have any predefined meaning and can be associated with any player, app or website of your choosing.
Supported publishing URLs
You can specify a
utm_source URL parameter value on the following Omny Studio publishing endpoints:
- Clip MP3 download URL
- Clip or playlist embed player iFrame URL
- Clip or playlist web player URL
For example, you can attribute/track downloads from a custom mobile app by appending the MP3 download URL that's provided to the audio player with
utm_source=CustomPlayer, for example
Downloads from that mobile app will then appear on the download analytics reports as "Custom player 1".