Video pre-rolls ad from a VAST video ad server

Background

Omny Studio now integrates with any VAST video ad server to deliver a single linear or skippable video pre-roll ad for embeddable clip players on both desktop and mobile.

Demo video: https://youtu.be/2HFM01nRIqw

Requirements

An VAST 3.0-compatible ad server. (We have tested with Google Ad Manager)

Video ad media files MP4 encoded for HTML5 playback. (This is automatically handled by Google Ad Manager)

Custom targeting

The Omny embed player automatically includes a range of targetable key-value pairs in the VAST cust_params URL parameter which can be targeted by the ad server.

Key	Description	Sample value
`omny_type`	Hard-coded identifier for the type of content	`podcast`
`omny_program_name`	Name of the clip's program	`First Program`
`omny_program_slug`	Slug of the clip's program	`first-program`
`omny_clip_id`	Identifier of the clip	`9E038C41-3AAF-4993-950C-D6A944B4E990`
`omny_clip_title`	Title of the clip	`Drive Show with Jon Podcast Tuesday 15 May 2017`
`omny_playlist_id`	Identifier of the clip's playlist (if embed is a playlist embed)	`294DD352-2300-41C4-A404-964F26BA6E83`
`omny_organization_id`	Identifier of the clip's organization	`e56ad239-ebf8-4e1e-808d-a4220044e7f6`
`omny_network_id`	ID of the program's network (if set on the program)	`cc15682e-33c3-4b47-8c62-aa4000106c64`

Ad delivery configuration

Video pre-rolls ads can be enabled or disabled on the program.

The VAST ad server URL is specified on the program-level. This allows different programs to be configured as different ad units in the ad server.

Video pre-rolls ads can be enabled or disabled on each clip.

The program can be configured to enable video pre-roll ads on new clips by default. (To retroactively apply video pre-roll ads on all existing clips, contact Omny support).

Ad reporting

The Omny Studio embed player supports reporting the following VAST events

start
complete
pause
resume
firstQuartile
midpoint
thirdQuartile
skip
clickthrough