Background

Omny Studio now integrates with any VAST video ad server to deliver a single linear or skippable video pre-roll ad for embeddable clip players on both desktop and mobile.

Demo video: https://youtu.be/2HFM01nRIqw

Requirements

An VAST 3.0-compatible ad server. (We have tested with Google Ad Manager)

Video ad media files MP4 encoded for HTML5 playback. (This is automatically handled by Google Ad Manager)

Custom targeting

The Omny embed player automatically includes a range of targetable key-value pairs in the VAST cust_params URL parameter which can be targeted by the ad server.

Key

Description

Sample value

omny_type

Hard-coded identifier for the type of content

podcast

omny_program_name

Name of the clip's program

First Program

omny_program_slug

Slug of the clip's program

first-program

omny_clip_id

Identifier of the clip

9E038C41-3AAF-4993-950C-D6A944B4E990

omny_clip_title

Title of the clip

Drive Show with Jon Podcast Tuesday 15 May 2017

omny_playlist_id

Identifier of the clip's playlist (if embed is a playlist embed)

294DD352-2300-41C4-A404-964F26BA6E83

omny_organization_id

Identifier of the clip's organization

e56ad239-ebf8-4e1e-808d-a4220044e7f6

omny_network_id

ID of the program's network (if set on the program)

cc15682e-33c3-4b47-8c62-aa4000106c64

Ad delivery configuration

Video pre-rolls ads can be enabled or disabled on the program.

The VAST ad server URL is specified on the program-level. This allows different programs to be configured as different ad units in the ad server.

Video pre-rolls ads can be enabled or disabled on each clip.

The program can be configured to enable video pre-roll ads on new clips by default. (To retroactively apply video pre-roll ads on all existing clips, contact Omny support).

Ad reporting

The Omny Studio embed player supports reporting the following VAST events

  • start

  • complete

  • pause

  • resume

  • firstQuartile

  • midpoint

  • thirdQuartile

  • skip

  • clickthrough

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