If you are already uploading subscriber audio in Apple Podcast Connect and in Omny Studio but need to link the shows together, follow the below steps.

You'll need to have enabled the Apple Subscriptions feature on your organization first. Follow this help guide to set up this feature.

1) Log into Apple Podcasts Connect, locate your show, and copy the Show ID of the show you want to connect to Omny:

2) Go back into Omny Studio, navigate to the Apple Subscriptions tab, and enter the Apple Podcasts show ID and click on Connect Show:

Omny will check for potential issues before linking your show, and alert you if any episodes require your attention:

  • case #1: if no issues are found, Omny will link your show.

  • case #2: if Omny can't find the show you want to link to, it will display the following message:

  • case #3: if Omny finds issues during the pre-linking check process, it will generate a report to guide you:

Open the episode report get more details:

Any changes you make in Omny Studio (updating the name of the show, the artwork, uploading new episodes, etc.) will be reflected in Apple Podcasts Connect. Because of this, from this point on you should only make changes in Omny Studio. Otherwise, any changes you make in Apple Podcasts Connect will be overwritten the next time you update your playlist in Omny Studio.

Note: please note that episodes which currently exist in Apple Podcasts Connect will not be pulled into Omny Studio.

3) Add new episodes to your playlist as usual, noting that an episode's status will determine how it is set up in Apple Podcasts Connect:

  • Restricted: the episode will only have Subscriber Audio in Apple Podcasts Connect, and will only be available to your Apple Subscribers.

  • Public: the episode will have both Subscriber Audio and Free RSS Audio in Apple Podcasts Connect, meaning:

    • Apple premium audio subscribers will be served Subscriber Audio

    • Non-premium audio followers will be served the RSS feed version

  • Private: the episode will not appear in Apple Podcasts Connect and will be unavailable to both Apple premium audio subscribers and non-subscribers.

Apple Subscriber Benefits

Episode status in Omny

Listen ad-free

Any episode that is submitted through the Apple premium feature will offer an ad-free experience to Apple subscribers

Subscriber-only episodes

Set your subscriber-only episodes to 'Restricted', and all other episodes to 'Public'

Subscriber-only bonus episodes

Set your subscriber-only bonus episodes to 'Restricted', and all other episodes to 'Public'

Early access to episodes

Set your early-access episodes to 'Restricted', Save changes, then schedule them to become public.

Archive access

Change the status of any 'Public' episode which you wish to only offer to your subscribers after a certain date to 'Restricted'.

4) Check the status of your playlist:

  • Set the playlist to either Public or Unlisted if you want the show to be public but want to give special benefits to your Apple Subscribers (e.g. early content).

  • Set the playlist to Restricted if the content is for premium subscribers only.

Apple Subscriber Benefits

Playlist status in Omny

Subscriber only shows

Set your playlist to 'Restricted'

Early access to shows

Set your playlist to 'Restricted', then once you wish to make the show available to everyone, change the playlist's status to 'Public'

Notes:

  • Once this feature is enabled, content updates should only be made in Omny. Any changes made in Apple Podcasts Connect (for example updating the show’s description) could be overwritten by the API.

  • This feature enable you to manage your premium content via Omny, however the set up and management of your Apple Subscriptions will continue to be managed in Apple Podcasts Connect.

  • Currently, it is not possible to schedule the release of a subscriber-only episode in the future. You can however schedule the release of non-subscriber episodes in the future

  • Omny Studio uses an Apple API to make it easy for you to upload and push content updates directly into your Apple Podcasts Connect account. Files uploaded to Omny, along with any updates made to those files, are subsequently mirrored and pushed into the Apple ecosystem. Please note that:

    • Subscriber audio files are served by Apple to your subscribers, therefore subscriber audio analytics are only accessible in Apple Podcasts Connect.

    • Non-subscriber audio files are served by us, therefore analytics flow back into our analytics UI.

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