Podcasts hosted on Omny Studio have access to Spotify's video podcasting feature, allowing you to upload a video version of corresponding episodes directly to your Spotify for Podcasters portal. This guide will walk you through how to get the functionality setup and offer some options for how to setup your shows in Omny's for best results.
Important note: enabling video podcasting with Spotify requires your show on their platform to be cached. This means no analytics are reported back to Omny Studio or Triton's Podcast Metrics (if enabled) and you cannot insert dynamically inserted advertisements (programmatic or direct sold).
We understand that Spotify caching the show linked to the video show may not be preferable or an option for some shows. You may want to consider creating a new program or playlist - essentially a duplicate of the original program - to be the video version of the show, specifically for Spotify.
If you choose to create a new and separate version of the show, to ensure the original version continues to be accessible for advertising and reporting analytics, Spotify recommends ensuring it has a title and description that clearly reflects it is for video consumption.
To turn your existing show/s into video versions on Spotify, follow the below steps:
If you haven't already, claim your show on Spotify.
Reach out to firstname.lastname@example.org to request the show be setup for video. Make sure to provide your Omny rss feed and the Spotify show URL.
Omny Studio will coordinate with Spotify and let you know when complete.
Once activated by Spotify, navigate to the show in your Spotify for Podcasters portal. A new option will appear to upload a video episode.
Upload the video and you're done!