As well as selecting a priority for every flight you create in OCM, you will also need to select one of two pacing options.
- ‘Even pacing’ – flight can hit a daily cap and stop delivering
- ‘As fast as possible’ – flight will keep delivering until goal is met OR indefinitely if you have selected 'sponsorship' priority (which has no goal)
- The CPM rate entered here does not have an effect on the pacing or priority.