As well as selecting a priority for every flight you create in OCM, you will also need to select one of two pacing options.

  • ‘Even pacing’ – flight can hit a daily cap and stop delivering
  • ‘As fast as possible’ – flight will keep delivering until goal is met OR indefinitely if you have selected 'sponsorship' priority (which has no goal)
  • The CPM rate entered here does not have an effect on the pacing or priority.

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