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Targeting specific mid-roll breaks in order of sequence
Targeting specific mid-roll breaks in order of sequence

Target the first or last midroll marker with these auto-generated tags

Sharon Taylor avatar
Written by Sharon Taylor
Updated over a week ago

Whenever you place a mid-roll ad break marker (the orange markers in the screenshot below), Omny automatically generates a tag which can be targeted in the Omny Campaign Manager, or in TAP. These auto-generated tags use the following format: midroll_pos_n, where n represents the mid-roll ad break position.

Here's an example of an episode with multiple markers:ย 

The second ad break marker uses the auto-generated tag midroll_pos_2.

Negative offsets are also supported, e.g. midroll_pos_-2 for the second last mid-roll marker.

Auto-generated tag format

Ascending format:

First mid-roll marker = midroll_pos_1
Second mid-roll marker = midroll_pos_2

And so on...

Descending format (valid for clips published after 2021-04-30) - please contact support if you'd like to apply descending order to older clips

Last mid-roll marker = midroll_pos_-1

Second last mid-roll marker = midroll_pos_-2

And so on...

Targeting specific midroll breaks in TAP

If you are a TAP user, please refer to the TAP user guide.

Targeting specific midroll breaks in OCM

Note: Omny Campaign Manager was deprecated on June 30th, 2023. Reach out to Support if you have any questions or need assistance.

If you'd like to target the 2nd mid-roll ad marker in this example (the one which the red arrow is pointing to in the screenshot above) then simply type midroll_pos_2 in the tag targeting rules input when configuring your flight here:

Please note that a flight targeted to a mid-roll marker with no tag specified is eligible to be inserted at a tagged mid-roll marker.

A flight which is targeted to a specific tag can only be inserted at those tagged markers.
โ€‹For custom tag targeting please read this help article.

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