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Targeting specific mid-roll breaks in order of sequence
Targeting specific mid-roll breaks in order of sequence

Target the first or last midroll marker with these auto-generated tags

Melanie Lahouratate avatar
Written by Melanie Lahouratate
Updated over a week ago

Whenever you place a mid-roll ad break marker (the orange markers in the screenshot below), Omny automatically generates a tag which can be targeted in the Omny Campaign Manager, or in TAP. These auto-generated tags use the following format: midroll_pos_n, where n represents the mid-roll ad break position.

Here's an example of an episode with multiple markers: 

The second ad break marker uses the auto-generated tag midroll_pos_2.

Negative offsets are also supported, e.g. midroll_pos_-2 for the second last mid-roll marker.

Auto-generated tag format

Ascending format:

First mid-roll marker = midroll_pos_1
Second mid-roll marker = midroll_pos_2

And so on...

Descending format (valid for clips published after 2021-04-30) - please contact support if you'd like to apply descending order to older clips

Last mid-roll marker = midroll_pos_-1

Second last mid-roll marker = midroll_pos_-2

And so on...

Targeting specific midroll breaks in OCM

Note: Omny Campaign Manager will be deprecated on June 30th, 2023. Please ensure you have downloaded your campaign reports before that date, as you will no longer have access to campaigns. Reach out to Support if you have any questions or need assistance.

If you'd like to target the 2nd mid-roll ad marker in this example (the one which the red arrow is pointing to in the screenshot above) then simply type midroll_pos_2 in the tag targeting rules input when configuring your flight here:

Please note that a flight targeted to a mid-roll marker with no tag specified is eligible to be inserted at a tagged mid-roll marker. 

A flight which is targeted to a specific tag can only be inserted at those tagged markers.

For custom tag targeting please read this help article.

Targeting specific midroll breaks in TAP

If you are a TAP user, please refer to the TAP user guide.

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