Whenever you place a mid-roll ad break marker (the orange markers in the screenshot below), Omny automatically generates a tag which can be targeted in the Omny Campaign Manager, or in TAP. These auto-generated tags use the following format:
midroll_pos_n, where n represents the mid-roll ad break position.
Here's an example of an episode with multiple markers:
The second ad break marker uses the auto-generated tag
Negative offsets are also supported, e.g.
midroll_pos_-2 for the second last mid-roll marker.
Auto-generated tag format
First mid-roll marker =
Second mid-roll marker =
And so on...
Descending format (valid for clips published after 2021-04-30) - please contact support if you'd like to apply descending order to older clips
Last mid-roll marker =
Second last mid-roll marker =
And so on...
Targeting specific midroll breaks in TAP
If you are a TAP user, please refer to the TAP user guide.
Targeting specific midroll breaks in OCM
Note: Omny Campaign Manager was deprecated on June 30th, 2023. Reach out to Support if you have any questions or need assistance.
If you'd like to target the 2nd mid-roll ad marker in this example (the one which the red arrow is pointing to in the screenshot above) then simply type
midroll_pos_2 in the tag targeting rules input when configuring your flight here:
Please note that a flight targeted to a mid-roll marker with no tag specified is eligible to be inserted at a tagged mid-roll marker.
A flight which is targeted to a specific tag can only be inserted at those tagged markers.
For custom tag targeting please read this help article.