To submit your podcast to be in the Pandora catalogue, and part of the Podcast Genome Project, go to Pandora for Podcasters and select "Get Started" to sign into your active Pandora account, or create one if you don't already have one.
After logging in, you will be directed to the "Submit Podcast" page to start the submission process. Enter your RSS feed URL into the provided box and click "Next."
If your RSS feed is valid, you will be directed to a page with your podcast details. Pandora will automatically populate your podcast artwork, the title of your podcast, and your podcast summary. This information cannot be edited on this page, so if any of this information is incorrect, check your RSS feed to ensure accuracy at the source.
Next, you will need to fill in your podcast type details, including playback order, freshness, and MPAA rating.
Playback Order: This refers to how your podcast is designed to be listened to.
- Episodic: If your episodes stand on their own and don't have to be listened to in a particular order, select "Episodic."
- Serial: If your podcast episodes are meant to be listened to in a particular order (i.e. Listen to Episode 1 before starting Episode 2), select "Serial."
Freshness: This refers to your podcast's 'timeliness' or relevancy over time.
- Evergreen: Your episodes don't reflect or discuss current events.
- Timely: Your podcast incorporates current events (News, Sports, Pop Culture, etc.)
MPAA Rating: This refers to your podcast's "clean" or "explicit" labeling.
- G: Your podcast is designed for kids.
- PG: Your podcast uses clean language and discusses family-friendly topics.
- PG-13: Your podcast features mature content and/or curse words.
You'll have to indicate if your podcast as a whole is sponsored by or financially supported by another company. If so, select "Yes" and enter your brand sponsor. If not, simply select "No." Note that the answer to this question is "No" unless a single company sponsors your entire podcast. Sponsorships of single episodes does not qualify as brand sponsorship.
You'll need to enter two download statistics
- Average Downloads per Episode
The average downloads of your show within the first 30 days of release. This number will always be an average, so look at the current numbers for an episode you published approximately one month ago as a guide.
- Total Downloads (US only)
Your total downloads of your show within the US in the last twelve months, see our analytics guide to help you obtain this number (downloads by geography is the second to last point).
Pandora will ask if you are interested in allow advertisements to be placed in around your podcast episodes, in exchange for a potential revenue share. Opting-in does not guarantee ad placements or monetisation. Saying yes only gives Pandora permission to consider if your podcast is a good fit for their ad platform, and contact you if so.
Finally, if you have a Facebook page, Twitter account, YouTube channel, or Wikipedia page for your podcast, enter the links in the corresponding boxes. These are optional fields.
After completing the screens above, hit "Next" and your podcast will now be submitted to Pandora for review.
It can take up to 4-6 weeks for Pandora to review your submission. Once you've submitted your podcast, you will be able to check the status of your submission on the "Submissions" page. You will be contacted via email if your podcast is approved. If so, your podcast will be included in playlists and may start to be recommended to listeners based upon the Podcast Genome Project algorithm.