In Omny Studio you'll find a download number for your clips, which is easy to understand but limited in how it can be applied. Every time your clip is requested and served by Omny, that is counted, filtered and displayed.

But beyond a download number, Omny also provides an estimate for your number of unique listeners, and the number of unique IP address, for the selected time period in clip, program, network or organization-level analytics.

You can select either an estimated number of unique listeners.

Or, an estimated number of unique IP addresses.

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