As the popularity of podcasts continues to grow, podcasters face increasing competition to stand out and reach new audiences. With so many podcasts available, it can be difficult to get yours in the limelight and grow your listener base. Luckily, our partners can help you expand your reach*!
MowPod Boost Self-serve
Website URL: https://omny.mowpod.com
Boost your podcast listenership! mowPod Boost Self-serve is a fully programmatic native ad solution, placing your podcast episodes on hundreds (or thousands) of sites - targeting the listener, not the web property. Pay only for performance, and Omny Studio customers benefit from a 10% discount on the service!
Key services:
Podcast audience development
Credentials: The Gist, The Hustle and more - check out the list here, and read our case study.
Process:
Visit: https://omny.mowpod.com
Enter your RSS feed into the RSS field
Select the episode you'd like to promote
Edit the title and description for the native ads - keep them short and succinct for the best results
Select a budget (as low as $100) and enter your credit card details
Complete your mowPod Boost account setup with an email and password
Submit the form and you are good to go!
Follow along in real time in the campaign stats (click "Campaigns" at the top of the page, then the show art or status for the campaign you'd like to view)
Track downloads in your Omny analytics page, under Playback destinations > Sources tab, e.g.:
Contact: hello@mowpod.com
Edisound
Website URL: www.edisound.com
Edisound helps advertisers reach their core audiences across high quality publisher properties with a unique and tailored experience .
Key services:
Edisound delivers targeted listens for your podcast by partnering with premium media platforms to embed the Edisound audio player and stream the specific episode of your choice directly. Marketers use Edisound to increase their episode listens significantly, especially when they lack genuine listenership or require immediate visibility and impact during the launch phase.
Credentials:
Edisound works with podcasters, studios, media agencies. As a reference, Edisound represent 2/3 of branded podcasts listens from Louie Media, a Tier 1 studio in France.
For Microsoft, Edisound is the SEM podcast solution, driving immediate visibility and creating strong impact on listens during the very first hours and days of the episode launch.
Find out more here.
Process:
Create an Edisound account
Select the audiences to distribute your brand podcasts
Import your episodes with Omny RSS
Edit your line items with cost per listen, dates, capping, redirect
Follow performance and track directly from your Omny analytics page, under the Playback destinations > Embed sites tab. This will list the download which occurred via the Edisound players embedded on their partners' websites e.g.:
Contact: info@edisound.com
* Note: the information included on this page is self-reported by the solution providers and its accuracy, completeness or usefulness is not independently verified by Omny Studio. Omny Studio does not state nor imply that any solution provider’s products or services are endorsed, sponsored or recommended by Omny Studio, or are considered, by Omny Studio, to be superior to any other products or services. Omny Studio does not make, and expressly disclaims, any and all warranties, express or implied, in regard to any information, product, or service furnished by any solution provider, including without limitation any and all implied warranties or merchantability or fitness for a particular purpose. Your use of any information, products or services shall be at your own sole risk and in no event shall Omny Studio be liable for any damages resulting from any use thereof. We recommend you conduct your own due diligence and research before making any decisions based on the information presented on this page.